mUrgent Marketing Research for Franchisors

Designed specifically to maximize the long-term success of your franchise system, the OnTrack survey product is a continuous program that captures the attitudes and perceptions of your newest franchisees so that you can hone your training and development programs and maximize everyone’s success!

Each year tens of thousands of prospects search for franchising opportunities. They look for franchises that have high satisfaction among current franchisees. Unsatisfactory perceptions and attitudes of franchisees lead to loss of brand equity, reduced motivations for compliance, and ultimately less revenue for your organization. Consider how the following might be impacting you:

• 20% of franchisees did not get what they were expecting when they bought a franchise
• 28% of franchisees cannot count on their franchisor to be honest in their dealings
• 30% of franchisees say they cannot rely on their franchisor to keep their promises
• 30% do not trust their franchisee to "do what is right"

The Franchisee Satisfaction and Relationship Surveys product helps you open lines of communication with franchisees. Identify the opportunities your organization has to improve franchisee satisfaction, build trust, and develop a cooperative, customer driven organization from the top-down.

The Franchise 20/20 survey product focuses you on differences between over and under-performers. Identify the critical factors that are contributing to the success of your best franchisees, and develop improvement strategies for getting under-performers back on track.

Franchise Insights™ informs you about on drivers of customer and employee satisfaction so you can boost your long-term profits. Franchise Insights merges mUrgent’s Customer Satisfaction, Employee Satisfaction, and Franchisee Satisfaction Surveys into a research product focused on improving relationships with all three profit-shaping groups.

Franchise 360º is our premium research product for franchise organizations. This comprehensive service integrates our three satisfaction survey products (customers + employees + franchisees) with the ongoing Franchise OnTrack program to give you complete perspective on the biggest long-term revenue drivers for your franchise organization.