IFA Names mUrgent Preferred E-mail Marketing Vendor
Santa Ana, Calif. – May 8, 2007 –
The International Franchise Association has announced the
selection of mUrgent as its official e-mail marketing service provider and the newest addition to
the association.s Preferred Vendor Program, according to mUrgent Director of Business
Development for North America, Matthew Cole.
"Being given Preferred Vendor status by such a distinguished organization is a tremendous step
for mUrgent and the entire company is ready to show the IFA and its members the best e-mail
marketing coupled with the best client care in the industry," says Cole.
IFA recognizes mUrgent as a top-tier email marketing provider and has chosen the company
because of its ability to customize email marketing programs for small to enterprise level
franchise systems. mUrgent has geared their full-service franchise program specifically to
provide agency quality service to all levels of the franchise system and will function as a liaison
between corporate marketing teams and individual franchisees. This will help ensure consistent
marketplace branding and positioning while providing franchisees the ability to execute specific
offers to local customers.
"E-mail marketing is an emerging promotional tool that IFA-member franchisors, franchisees
and suppliers can use to great benefit," said IFA President Matthew Shay. "As an IFA Preferred
Vendor, mUrgent will offer association members exclusive pricing and services that will enhance
their e-mail marketing programs."
This two-year partnership between mUrgent and IFA will include exclusive pricing and services
to association members . franchisors, franchisees and suppliers. Communication to these
members will occur through such marketing efforts as advertisements in the IFA monthly
publication, Franchising World magazine, as well as through tradeshows and online
appearances.
About the International Franchise Association
The International Franchise Association, founded in 1960, is a membership organization of
franchisors, franchisees, and suppliers. The association.s mission is to protect, enhance and
promote franchising and maintains the vision of acting as a voice and to be acknowledged as a
leader for franchising worldwide.
About mUrgent
Headquartered in Santa Ana, California, mUrgent Corporation (www.murgent.com) delivers the most profitable, high-touch email marketing services for companies that are serious about increasing repeat business and loyalty. With decades of combined online and traditional marketing and sales experience mUrgent differentiates itself by focusing on small to mid-sized businesses in the restaurant and franchise industry and provides the most affordable email marketing solutions.
