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Available Now  The Restaurant Local Store Email Marketing Guide: Understanding Local Email Marketing for Building Sales in Any Economy

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The Restaurant Local Store Email Marketing Guide is an exciting peek into the amazing potential of building a local store email marketing program. mUrgent CEO and renowned email marketing expert Boris Bugarski walks you through the ins and outs of beginning, building, and maintaining a comprehensive email marketing program – whether you operate a small single location cafe, a major national chain, or anything in between.

Whether you're an email marketing skeptic or a seasoned pro, you'll come away from this book with profit-enhancing new tips and a renewed focus on your email marketing efforts.

• Find out the #1 reason that local store email marketing programs fail (It's completely avoidable!)
• Get design and copywriting tips based on hard data from millions of emails sent.
• Learn how you can benefit by treating your customers like romantic partners.
• See how any restaurant can build an impressive email list simply by following a few basic steps.

The Restaurant Local Store Email Marketing Guide starts off by looking at how loyal customers are built. While many experts and restaurateurs focus on bringing new customers in the door, the focus here is on how to maximize the number of top-tier of customers who come in often and tell their friends.

From there, Bugarski maps out exactly how to plan your local store email marketing program – from the often confusing technical jargon to the meat and potatoes of how to implement it in your store for maximum results. You'll see that the technical aspects are just the tip of the iceberg, and you'll find out exactly what lies beneath every successful local store email marketing program.

Capitalizing on years of hands-on experience at every level of the restaurant industry, Bugarski's guide lays a strong foundation for achieving realistic success within any four walls.