mUrgent Marketing Research for Chains

The success of your organization relies on your ability to be as dynamic as your customers. Soliciting customer feedback is one of the simplest ways to understand customer perceptions, mitigate negative experiences, and foster customer loyalty.

When you choose mUrgent Marketing Research, you gain a holistic and relevant view of the many factors influencing satisfaction of your employees and customers. Let us work with you to design, implement, and create an actionable research solution aimed at increasing both revenue and profits.

Get Complete Control with Top Research Tools

» Customized surveys to match your brand
» Location-by-location analysis and reporting
» Email notifications for specific responses
» Survey logic and branching
» Complete survey incentive fulfillment
» POS and in-store campaign integration
» QR codes for on-site data collection
» Follow-up automatically with respondents
» Deliver coupons or offers based on responses
» Redirect respondents to e-Club sign-up forms

mUrgent offers customized marketing research solutions in five primary service categories:

Customer Satisfaction Surveys (optional POS and in-store integration)

Did you know that profits increase an average of 16% if you can increase satisfaction by only 1% a year for 5 consecutive years! Let us help you benchmark satisfaction and other critical performance measures, while measuring Service GAP attributes and delivering ideas and insights direct from your customers.

Capture and respond quickly to upset customers before they put their criticisms on public websites
Retain customers, build loyalty, and develop stronger and positive brand associations
Compare your social media followers with other customer types for better promotional planning
Fully branded, customized URL’s, and solutions for every business size!

Workplace/Employee Satisfaction Surveys

Employee morale and attitudes towards their workplace, managers, and their employer are known to be critical to overall organizational success. Beyond the effect that employees’ attitudes have on customer interactions, the organization suffers via turnover and overall ROI. For example, turnover of a single employee costs the average organization three times the employee’s annual salary in recruitment, lost productivity, and training costs, plus lost revenue due to disgruntled employees’ negative word-of-mouth.

Measure employee satisfaction and improve customer retention
Capture employees’ critical attitudes and motivations
Identify gaps in training and understanding of company standards
Keep your best employees longer!

Frontline Insights™

You already know that what happens on your front line has a direct impact on your bottom line. Customer and frontline employee behaviors ultimately have huge impact on profits. Frontline InsightsTM merges mUrgent’s Customer Satisfaction and Employee Satisfaction Surveys into a research product focused on improving customer-employee interactions. Bundle pricing gives you all the benefits of the products discussed above while saving you both time and money.

Get valuable information at your fingertips. Call mUrgent today at 877.918.3732 and find out why so many other restaurant chains rely on mUrgent.

Call today!
877-289-7250

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